Bringing the external customer experience to life inside any organisation allows for full discussion of each point on the journey. So you can easily focus on deeper and more useful customer interactions.

By plotting this out visually it is easier to inhabit the customer profile to start thinking like a customer.

This is a story board showing a very typical customer journey when buying a phone. When you start to build in data points, such as the amount of times a customer will visit a retail outlet prior to purchasing, then the organisation can truly start to think of meaningful ways they can invest time and money to engage customers in their own brand proposition.

Also bringing to life abstract technical eco-systems can help the rapid understanding and promotion of new technical systems: